I'm Haris Kordas, a commercial executive with 30+ years at Unilever, General Mills and Delta Foods, and today a Chief Commercial Officer working with Greece's leading supermarket chains. I help food producers grow at home and abroad, with a plan that protects their margin.
years in FMCG & food
export markets developed
top Greek chains, managed directly
ownership in every role
Brands & companies I've worked with









I've sat on both sides of the table: as the brand selling in, and as the commercial lead that buyers and distributors negotiate with.
I've negotiated listings and promotions with Carrefour, METRO and Walmart, and with every major Greek chain. Your pitch, pricing and promo plan are built around what buyers actually approve.

Every recommendation is checked against what it does to your profit, not just your volume.
From Italy and France to the Middle East and the USA. Skip the costly trial and error.
I know how to vet importers and distributors, and how to structure agreements that last.
I built a foodservice business from scratch and worked with chains like Cinnabon and McCafé. Your products can sell beyond the supermarket shelf.
From Knorr and Hellmann's to Häagen-Dazs and Delta yogurt, I know what keeps a product on the shelf after launch.
As Chief Commercial Officer, I lead national retail strategy with Greece's biggest chains. If you sell in Greece, or want to, you get the same playbook: stronger distribution, smarter promotions and growth that doesn't cost you your margin.
I direct commercial strategy across Sklavenitis, AB Vassilopoulos and Masoutis, managing volumes and promotional effectiveness as the market shifts. Your brand keeps its listings and visibility, even when competitors push hard.
My commercial adjustments have delivered strong year-on-year revenue growth and volume pull-through, while balancing price-reference pack formats through raw-material price swings.
I restructure trade agreements, co-funding models and promotional calendars so every euro is tied to execution, planogram compliance and clear profitability guardrails.
Dual-track distribution: protect the core national accounts while expanding into high-margin regional supermarkets and alternative distributors, avoiding price cannibalisation.
Where your products could go next, and the buyers, partners and price points that work in each market.





Engage me for a single project or as your part-time commercial or export director.




Regulatory & certification guidance, logistics, and trade-finance or payment-risk solutions are provided through trusted specialist partners.
We review your products, capacity, pricing and readiness for retail or export.
We pick the 1–3 markets, chains or channels with the best return for your range.
I shortlist and approach buyers and partners, then join you in the meetings and negotiations.
We coordinate the launch, track sell-out and build the plan for year two.
Client names are kept confidential.
Click a category to see more.
Greek and Mediterranean food and beverage producers with a proven product who want to grow in Greek retail, in export markets, or both, through retail chains, HORECA and foodservice, or private label.
Yes. I work daily with the major Greek chains, including Sklavenitis, AB Vassilopoulos, Masoutis and METRO. I can help with your listing strategy, trade terms, promotional plans and distribution across national and regional retailers.
I help you choose where to go first, set the right price, find and negotiate with the right partners, and coordinate the launch. It's the same work I did for multinationals, scaled to your size and budget.
Both. My career spans Modern Trade key accounts (Carrefour, METRO, Walmart and the leading Greek chains) and foodservice chains (Cinnabon, McCafé), as well as branded and private-label business.
It depends on scope. Engagements are either fixed-fee projects (for example, a market-entry plan or a distributor search) or a monthly retainer as your part-time commercial or export director. You'll always get a clear proposal with the fees before any work starts.
Tell me about your products and target markets, in Greece or abroad. I'll come back to you with a first view on where the opportunity is.