Commercial growth for food & FMCG brands

Grow on the Greek shelf. Win in export markets.

I'm Haris Kordas, a commercial executive with 30+ years at Unilever, General Mills and Delta Foods, and today a Chief Commercial Officer working with Greece's leading supermarket chains. I help food producers grow at home and abroad, with a plan that protects their margin.

🛒 Greek supermarket retailSklavenitis · AB Vassilopoulos · Masoutis · METRO
🌍 Export growth20+ markets across Europe, the Middle East, the Americas and Asia-Pacific
Haris Kordas
Haris KordasFounder, HPK Consulting Services
30+

years in FMCG & food

20+

export markets developed

4

top Greek chains, managed directly

P&L

ownership in every role

Brands & companies I've worked with

General MillsUnileverHäagen-DazsKnorrPillsburyHellmann'sNature ValleyDeltaGreen GiantBarbastathis
What's in it for you

30 years inside the food industry, working for your business.

I've sat on both sides of the table: as the brand selling in, and as the commercial lead that buyers and distributors negotiate with.

🛒

You speak the buyer's language

I've negotiated listings and promotions with Carrefour, METRO and Walmart, and with every major Greek chain. Your pitch, pricing and promo plan are built around what buyers actually approve.

Team meeting around a presentation
📈

You protect your margins

Every recommendation is checked against what it does to your profit, not just your volume.

🌍

You enter markets with a proven playbook

From Italy and France to the Middle East and the USA. Skip the costly trial and error.

🤝

You choose the right partners

I know how to vet importers and distributors, and how to structure agreements that last.

🍽️

You reach HORECA and foodservice

I built a foodservice business from scratch and worked with chains like Cinnabon and McCafé. Your products can sell beyond the supermarket shelf.

🚀

You launch products that stick

From Knorr and Hellmann's to Häagen-Dazs and Delta yogurt, I know what keeps a product on the shelf after launch.

Greek supermarket retail

Win on the Greek supermarket shelf.

As Chief Commercial Officer, I lead national retail strategy with Greece's biggest chains. If you sell in Greece, or want to, you get the same playbook: stronger distribution, smarter promotions and growth that doesn't cost you your margin.

Sklavenitis AB Vassilopoulos Masoutis METRO
01 · DISTRIBUTION

You defend and grow your place with the national chains

I direct commercial strategy across Sklavenitis, AB Vassilopoulos and Masoutis, managing volumes and promotional effectiveness as the market shifts. Your brand keeps its listings and visibility, even when competitors push hard.

02 · TURNOVER

You grow turnover without giving away margin

My commercial adjustments have delivered strong year-on-year revenue growth and volume pull-through, while balancing price-reference pack formats through raw-material price swings.

03 · TRADE SPEND

Your trade spend works harder

I restructure trade agreements, co-funding models and promotional calendars so every euro is tied to execution, planogram compliance and clear profitability guardrails.

04 · CHANNEL RISK

You reduce your channel risk

Dual-track distribution: protect the core national accounts while expanding into high-margin regional supermarkets and alternative distributors, avoiding price cannibalisation.

Export markets

Markets I know first-hand.

Where your products could go next, and the buyers, partners and price points that work in each market.

World map highlighting export markets: Western Europe, Eastern Europe and Turkey, Middle East, Americas, Australia and Asia-Pacific, with Greece as home base
A selection from the 20+ markets I've worked in.Targeting a market not shown? Ask me.

Key accounts I've worked with

CarrefourMETROWalmartCinnabonMrs. FieldsMcCafé
Services

How I help you grow, in Greece and abroad.

Engage me for a single project or as your part-time commercial or export director.

Supermarket aisle
01

Greek Retail Growth

  • Listing strategy with national chains
  • Trade terms & co-funding models
  • Promotional calendars & ROI
  • Regional & alternative distribution
Strategy planning board
02

Export Strategy

  • Export strategy & business plan
  • Market research & sizing
  • Pricing, margin & channel structure
  • Brand positioning per market
Container port
03

Market Entry & Partners

  • Distributor, importer & broker search
  • Contract negotiation
  • Retail & key-account listings
  • HORECA & private label
Whiteboard planning session
04

Launch & Growth

  • Product launch coordination
  • Trade shows & buyer meetings
  • New product & packaging development
  • Performance reviews & growth plans

Regulatory & certification guidance, logistics, and trade-finance or payment-risk solutions are provided through trusted specialist partners.

Approach

From first call to first order.

Diagnose

We review your products, capacity, pricing and readiness for retail or export.

Prioritise

We pick the 1–3 markets, chains or channels with the best return for your range.

Connect

I shortlist and approach buyers and partners, then join you in the meetings and negotiations.

Launch & scale

We coordinate the launch, track sell-out and build the plan for year two.

Results

Recent client work.

Client names are kept confidential.

Canada

Greek food producer

Challenge
Expand a selected portfolio into Canada.
What we did
Ran market research, chose the right range and built a targeted promotional plan.
Outcome: growth in a new North American market.
USA

Greek frozen-food company

Challenge
Enter the US through the right distributor.
What we did
Identified and qualified a partner with a broad network and category experience.
Outcome: a signed distribution agreement and new export revenue.
Italy

Greek food company

Challenge
Establish a presence in Italy.
What we did
Selected a partner with the right experience and resources, then supported the negotiation.
Outcome: a lasting partnership and growing export sales.
Categories

Product categories I work with.

Click a category to see more.

Category

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    FAQ

    Common questions.

    What types of businesses benefit most?

    Greek and Mediterranean food and beverage producers with a proven product who want to grow in Greek retail, in export markets, or both, through retail chains, HORECA and foodservice, or private label.

    Can you help me grow in Greek supermarkets too?

    Yes. I work daily with the major Greek chains, including Sklavenitis, AB Vassilopoulos, Masoutis and METRO. I can help with your listing strategy, trade terms, promotional plans and distribution across national and regional retailers.

    How can you help my business specifically?

    I help you choose where to go first, set the right price, find and negotiate with the right partners, and coordinate the launch. It's the same work I did for multinationals, scaled to your size and budget.

    Do you work with Retail, HORECA, or both?

    Both. My career spans Modern Trade key accounts (Carrefour, METRO, Walmart and the leading Greek chains) and foodservice chains (Cinnabon, McCafé), as well as branded and private-label business.

    How much do your services cost?

    It depends on scope. Engagements are either fixed-fee projects (for example, a market-entry plan or a distributor search) or a monthly retainer as your part-time commercial or export director. You'll always get a clear proposal with the fees before any work starts.

    Get in touch

    Ready to grow your food business?

    Tell me about your products and target markets, in Greece or abroad. I'll come back to you with a first view on where the opportunity is.